thrill hopper

The Brief
The brief was to devise and launch a consumer promotion featuring a consortium of major tourist attractions: Alton Towers, Waterworld, Drayton Manor and the Snowdome.

The Solution
HCL created Thrill Hopper, an easy to use single ticket mechanic offering individuals and families value-for-money entry to each of the participating attractions. The launch of the Thrill Hopper card was supported by literature at Tourist Information Centres, hotels and guest houses, PR, a web site and press advertising.

The Result
The Thrill Hopper promotion was so successful it was awarded the Heart of England’s Gold Award for the Best Tourist Experience.