advantage west midlands

The Brief
Regional Development Agency, Advantage West Midlands, needed a pan-European media campaign to raise awareness of the West Midlands as a prime business location.

The Solution
We devised, researched and produced a national press campaign running in France, Germany, Holland, Belgium, Italy and Sweden. This featured international brands based in the West Midlands, with literature and exhibition support.

The Result
A high profile launch for the direct marketing efforts of newly established inward investment teams in each country kick-started the campaign.

"This – our first distinctive and imaginative advertising campaign - helped put the West Midlands truly on the European map."