huntsman - araldite®

The Brief
The brief was to develop a promotional mechanic to increase awareness of Araldite’s sponsorship of the Oreca Matmut Team in the Le Mans 24 hour race and Le Mans series throughout Europe.

The Solution
HCL devised, produced and seeded an online viral game, mobile phone game, and iPhone app which were also promoted on Araldite’s website and those of its key distributors across Europe.

The game itself was based on the Le Mans 24 hour race theme.

Results
The online viral game was an exciting innovation for Araldite® and was enthusiastically received by its European distributors. In the first 4 weeks since launch the game has attracted 314,000 plays by 207,000 unique visitors with 41,000 clicks through to the Araldite® website.