Huntsman wins with viral race car game

HCL's relationship with new client Huntsman, a global leader in advanced materials, has got off to a flying start. A pan-European viral campaign linking Huntsman’s Araldite brand with the Le Mans 24 hr endurance race has reached over 1.2 million potential customers, who participated in a dynamic advergame online and by mobile and iPhone.

The campaign, launched in Paris at JEC Composites, Europe's major exhibition for advanced materials, sought to introduce the Araldite brand to a younger demographic through media that they use on a daily basis. We were looking to drive traffic to their web site, capture data for future promotions and reinforce the Araldite sponsorship of Team Oreca in the Le Mans
24hr race.

The game features a racing car sprint challenge and tests the ability to make fast gear changes and steer around objects at speed – you can test your skills at www.aralditerace.com

The energy behind Shell Gas LPG in Scotland

Shell Gas LPG, a longstanding HCL client, was looking for a campaign which would raise the profile of "locally produced" LPG in Scotland. We’ve just devised an integrated campaign comprising direct mail, press and digital advertising.

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Nottingham's village people

Marketing the UK’s largest retirement village, with 254 properties for sale and 100 for rent in a single phase, would be a challenge at the best of times. Throw in the housing market
downturn and your sales and marketing game-plan needs to go up a gear.

HCL built on its decade of experience in selling retirement property, developing an
integrated and dynamic campaign targeting potential purchasers, property intermediaries
and influencers.

As a result of the campaign (which used direct mail, advertising, PR, online and events),
over 220 properties were sold and 70 were let within 15 months.

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Staffordshire goes digital

As the marketing communication agency for Staffordshire, HCL is working with media buying agency Principles to put the County on the map for visitors.

We’ve created a digital advertising campaign targeting audiences via MSN, Windows Live Hotmail and national online news and lifestyle media. The campaign delivered over 9.3 million impressions, raising brand awareness with the target audiences and driving traffic to the newly designed www.enjoystaffordshire.com

We’ve also created a 48 page visitor newspaper 'Out & About Staffordshire', providing a must-have guide to what’s on where, with lively articles and features highlighting the best that Staffordshire has to offer this summer. HCL took on all aspects of the publication – from design concept to editorial and advertising revenue – and somehow managed to complete the project within a 6 week timescale! If we can move fast for Destination Staffordshire, we can do it for you.

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Weston Park and their Granary Grill

Following on from the success of the Weston Park web site, HCL has designed the brand identity and website for Weston Park’s new Granary Grill restaurant. Based in the newly restored courtyard complex including farm shop, art gallery and exhibition area, the Granary Grill is a 70-seater restaurant situated in the old malting house.

With over 240 years of history to be incorporated into the restaurant’s identity, we certainly had our work cut out. The resulting brand is sympathetic to the building and to the restaurant’s décor.

The web site is fully content managed, allowing Weston Park’s in-house team access to all aspects of the site for regular content updates as well as access to the site's SEO elements.

We’re pleased to say that the Granary Grill tastes as good as it looks, but why take our word for it, take a look for yourself at www.granarygrill.com

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