Leave the M6 at Junction 16. Take the A500 to Newcastle-under-Lyme. Follow the A34 into Newcastle-under-Lyme. Follow signs for the A525 to Whitchurch. Continue along the A525. Turn left into the Keele University Campus. Turn right at the mini-roundabout, straight on at the next mini roundabout. The Innovation Centre is the second building on the left.

Leave M6 at Junction 15. Take the A519 into Newcastle-under-Lyme. At the main roundabout by Morrisons turn left. Turn left again at the second roundabout. Turn right at the traffic lights. Follow the A525 to Whitchurch. Turn left into the Keele University Campus. Turn right at the mini-roundabout, straight on at the next mini roundabout. The Innovation Centre is the second building on the left.

Join the A500 following signs for M6 South. Take the A519 to Newcastle-under-Lyme. At the main roundabout by Morrisons turn left. Turn left again at the second roundabout. Turn right at the traffic lights. Follow the A525 to Whitchurch. Turn left into the Keele University Campus. Turn right at the mini-roundabout, straight on at the next mini roundabout. The Innovation Centre is the second building on the left.

Follow signs for the A525 to Whitchurch. Continue along the A525. Turn left into the Keele University Campus. Turn right at the mini-roundabout, straight on at the next mini roundabout. The Innovation Centre is the second building on the left.